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The Department of Electrical & Computer Engineering at the University of Washington is a nationally ranked education and research program. Located on the main Seattle campus of the University of Washington, UW Electrical & Computer Engineering currently supports greater than 800 undergraduate and graduate students and over 55 active tenured/tenure track and research faculty. UW ECE is a dynamic organization that provides comprehensive administrative and advising services in support of our teaching, research and service missions. UW ECE is currently seeking a Public Information Specialist position to become a member of our UW ECE Events & Public Relations Team.
The Public Information Specialist develops and provides comprehensive, creative communication services to the faculty, staff and students whom comprise the Department of Electrical & Computer Engineering (UW ECE). The Public Information Specialist will be responsible for the proactive identification, creation and ongoing management of relevant, compelling story leads, based directly on UW ECE key research areas (communications/ networking, electromagnetics/remote sensing, integrated systems/circuits/VLSI, nanotechnology/MEMS/photonics, power/energy, speech/image/video processing, systems/controls/robotics). This position works independently to develop and generates content, which will feed directly into electronic, web, print, social media, graphic design and video communication materials that effectively leverage department research efforts generated by UW ECE distinguished faculty, cutting edge laboratories and outstanding student projects. This position is responsible for writing scientific content highlighting important grant proposals, technical publications and important faculty and graduate research. This position is responsible for generating appropriate, timely, and accurate information for communication to our internal and external audiences. Leveraging strong relationships and connections with key individuals and groups, this position directly influences and increases the visibility of the Department.
PUBLIC RELATIONS VISION AND STRATEGY •Directly manage and execute all departmental communications, including writing technical and feature content, designing print pieces, and creating a strategic vision for departmental image. •Collaborate with UW College of Engineering Marketing and Communications staff to effectively strategize on shared communications coverage, to be shared at the department, college and university level. •Working directly with the ECE Chair and ECE Events Team, strategize and plan for PR & Communications coverage at all ECE events, annual lectures, alumni and department events, weekly colloquium lectures, capstone and class project demonstrations. •Formulate and oversee an annual communications plan. Monitor and measure the impact of communications efforts to evaluate needs and opportunities. •Develop communications success metrics and share with ECE Chair on a quarterly basis.
CONTENT RESEARCH AND GENERATION •Work proactively with the ECE Chair, Administrator, Associate Chairs, faculty, students and staff to identify stories of interest within UW ECE key research areas to identify stories of interest. •Assist faculty with scientific content generation, grant proposal writing and technical publications submissions •Directly collaborate with faculty members and students to obtain topics, gather data, quotes, graphics and photos in support of content development for research communications. •Conduct interviews with individuals to obtain content, develop research stories and testimonials. Work directly with interviewees to establish relationships and comfort levels. Develop interview questions and format interviews to allow for multiple methods of distribution (electronic media, graphic design, social media, video, etc). •Create and develop all communication features and news articles to be produced and utilized in established ECE public relations outlets (electronic media, website, email, print, video, social media, etc). •Regularly meet and engage with faculty to obtain updates and new information on research projects and breakthroughs and follow-up on developments. •Maintain and create new and updated content for website and social media channels. •Demonstrate excellent writing and editing skills, both of your work and others. •Provide writing, editing, and creative support for ECE Chair communications and all talking points/speeches. •Measure website metrics and other analytics against communications goals to guide priorities.
CONTENT DISSEMINATION •Along with the other PIO, manage and determine editing and production timelines for standard and special communications. •Select, prioritize and approve final content for PR/communications distribution. Provide generated content for final production and distribution for use in the Department's annual research magazine and help with the Department's communication magazine (Integrator), Fact Sheet, electronic media, website, emails, and social media. •Ensure accurate and timely postings and communications on external websites, emails, social media and other materials as necessary. •Ensure ECE Website is up to date, constantly revamping for maximum effectiveness •In tandem with ECE Chair and Administrator, decide on the best ways to make content available to a variety of audiences. DIGITAL MEDIA CONTENT CREATION AND GENERATION •Based on transcripts from video interviews and established talking points, develop video scripts that meet established goals and expectations. Refine video scripts during post production and provide input into refining overall quality of video during post production. •Independently manage the hiring and use of independent and UW contractors for video production efforts. Based on an established annual budget, work directly with the Department Chair and Department Faculty to identify specific research opportunities suitable for video production. •Coordinate with Department IT specialists on technical website issues and ongoing maintenance. •Produce promotional materials for department-sponsored seminars, academic programs, advancement events and recruitment initiatives.
PROJECT MANAGEMENT/ADMINISTRATION •Work on other public relations projects as assigned by the UW ECE Department Chair or Administrator. Regularly report progress and status of projects to Chair and Administrator. •Collaborate directly with UW ECE faculty to manage and showcase research efforts. Meet proactively with faculty to obtain information and leads on content creation, and prioritize communications of student projects, awards and presentations. •Remain current on trends in content marketing and public relations. Build technical skills and understand current and emerging communication technologies as needed for role. •Write, develop and maintain new and existing PR/communications process documents for department faculty and staff.
REQUIREMENTS: •Bachelor’s degree in Public Relations, Communication, Marketing, Journalism, English or related field. •Excellent writing skills •4-5 years of experience in writing and editing technical content, marketing/communications. •Proven expertise in writing content and developing targeted messages, creating communications intended for diverse audiences. Must be able to write effective, engaging communications that directly relate to overall strategic message and goals. •Strong proficiency with computer skills, including Adobe Creative Suite, Microsoft Office, Final Cut Pro, Dreamweaver and HTML skills. •Demonstrated experience in using social media for successful business communications and outcomes. •Strong organization and project planning skills. Attention to detail, strong work ethic and must have the ability to focus on both large project/long term organization and consistent messaging as well as small scale copy and messaging. •Must be able to work in fast paced, dynamic environment, with the ability to be flexible and work under pressure. •Proficiency using Microsoft Office (MS Word, Excel, Power Point), Adobe Creative Suite.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
DESIRED EXPERIENCE •Experience interviewing and developing research stories based on interview content. Be able to effectively work with diverse groups of people (faculty, staff, students, friends, alumni). •Experience with higher education institutions and/or marketing in a complex organization.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.